new normal logo

licra

Agency

Publicis Conseil

Global digital design

prints
films
digital activations
social media

All image rights reserved
to their respective owners.

We have worked for many years for LICRA, the French NGO fighting Racism and antisemitism since 1923.

Looking to have a real impact and to go further than any «raise awareness» campaigns, we picked up a real problem someone has to solve for good: how to force social media platforms, like twitter or Facebook, to forbid racist and antisemitist content.Through several PR campaigns demonstrating that hateful content are always the start to something far worse in our society, we helped to change the mindset and contributed through a petition to change the law in France.

1X
clio awards

1X
effie awards

2X
cannes lions

4X
le club des da

Licra
projet licra
projet licra
projet licra
projet licra