MA FRENCH BANK
How cool is it to launch a new brand from scratch ?
The client came with the name and an ultra clear goal and business model and we did the rest. The idea was to launch a very popular brand as an alternative to ultra techie neo-banks or old school financial institutions. We decided to play around with one of the key ingredient of French culture: our capabilities to mock our little flaws.
The launched went above expectations reaching financial objectives half way faster than it should.
1X
effie awards
Following the brand success we then moved to launch a new offer targeting teens, helping them to navigate through the enchanting world of financial savviness.
