MA FRENCH BANK
How cool is it to launch a new brand from scratch ?
The client came with the name and an ultra clear goal and business model and we did the rest. The idea was to launch a very popular brand as an alternative to ultra techie neo-banks or old school financial institutions. We decided to play around with one of the key ingredient of French culture: our capabilities to mock our little flaws.
The launched went above expectations reaching financial objectives half way faster than it should.
Following the brand success we then moved to launch a new offer targeting teens, helping them to navigate through the enchanting world of financial savviness.