MA FRENCH BANK
How cool is it to launch a new brand from scratch ?
The client came with the name and an ultra clear goal and business model and we did the rest. The idea was to launch a very popular brand as an alternative to ultra techie neo-banks or old school financial institutions. We decided to play around with one of the key ingredient of French culture: our capabilities to mock our little flaws.
The launched went above expectations reaching financial objectives half way faster than it should.
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clio
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effie awards
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cannes
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club da
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cristal
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epica
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eurobest
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lia
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ny festivals
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the one show
Following the brand success we then moved to launch a new offer targeting teens, helping them to navigate through the enchanting world of financial savviness.
