

New normal is a group of individuals, united by a common love for good ideas and crafted pieces of work, gathered behind a common goal to be a force of progress through their creativity.
We collaborate with some of the most future ready brands, partnering with them on developing new strategies, thoughtful communication pieces and innovative digital experiences.


we set up tailored-made creative teams seamlessly integrated within clients organisations.
Because nowadays modern companies are looking to be ready to market faster, to be able to involve more internal capabilities and financially to do more with less
Product design
Service design
Digital product
Experience design
Brand identity
Design systems
Communication
Creative campaigns
New Normal is founded by Isabelle Gusching and Elie Trotignon, two creative partners
Isabelle and Elie made their way into awarded agencies as Head of Creatives and Executive Creative Directors.

elie
trotignon
creative partner
and associate
