new normal logo
we are a creative company
on a missionto make
collaborativework
thenew normal

we are

we are

New normal is a group of individuals, united by a common love for good ideas and crafted pieces of work, gathered behind a common goal to be a force of progress through their creativity.

We collaborate with some of the most future ready brands, partnering with them on developing new strategies, thoughtful communication pieces and innovative digital experiences.

selected
works

what
We do

Works

Works

Works

Works

Works

Works

Works

Works

our
process

our
process

we  set up tailored-made creative teams seamlessly integrated within clients organisations.

Because nowadays modern companies are looking to be ready to market faster, to be able to involve more internal capabilities and financially to do more with less

Product design
Service design

Digital product
Experience design

Brand identity
Design systems

Communication
Creative campaigns

Product design

Service design

Digital product

Experience design

Brand identity

Design systems

Communication

Creative campaigns

Product design

Service design

Digital product

Experience design

Brand identity

Design systems

Communication

Creative campaigns

about

about

New Normal is founded by Isabelle Gusching and Elie Trotignon, two creative partners

Isabelle and Elie made their way into awarded agencies as Head of Creatives and Executive Creative Directors.

Elie trotignon

elie
trotignon

creative partner
and associate

Isabelle Gusching

Isabelle
Gusching

creative partner
and associate

Creating
the change

Creating
the change

One of our core missions is using our skills as creatives to start dialogues and create change. Our company spends a significant amount of our time on self-initiated projects for social and environmental causes that are important to us.